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COVID-19 Implications For Influencer Marketing
Like most things, influencer marketing has been significantly impacted by COVID-19 and there is a range of implications as a result. Influencers are creators of content on social media, they often may...
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How to Use Social Listening for Influencer Marketing
You’ve probably already invested in a social listening tool, if not before then as a result of the current pandemic we are in. Did you know that 51% of business leaders are getting consumer insights...
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How to Choose the Right Influencers for Your Campaign
Follower Count isn’t Everything Let’s start this out with a quiz. Imagine you’re a French food brand that’s launching a new line of fully vegan desserts in supermarkets around Paris. In an effort to...
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Think small: Big trends in influencer marketing
The new wave of influencer marketing includes employee influencers, nano influencers, and niche authority. Growth marketing experts agree: influencer marketing isn’t going anywhere. Most believe it...
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19 Harmful Influencer Marketing Mistakes to Avoid
What is influencer marketing? In a nutshell, influencer marketing means that a brand or company works with an online influencer to help promote its products or services. Why is this relevant? Social...
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How Does Influencer Marketing Help With Crisis Management
Every brand wants a business that runs smoothly without roughing out a PR crisis. But, the reality is that businesses will always encounter struggles — it’s more or less part of the ups and downs....
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Ultimate Guide to Working With Micro-influencers in 2023
Micro-influencers entered our social awareness in 2017 when the marketing world started taking notice of these niche content creators online. Fast-forward to 2023, and they are at the core of today’s...
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11 Top Affiliate Marketing Platforms for Beginners
The affiliate marketing spend in the US was up to $8.2 billion in 2022, a significant rise from $5.4 billion in 2017. With this trend in mind, it’s safe to say that affiliate marketing isn’t going...
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Harnessing the Power of Micro-Influencers for Brand Awareness
In the ever-evolving digital marketing landscape, brands are constantly seeking innovative ways to connect with their target audience and amplify their online presence. In this age of social media...
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